how effective

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According to ASI, "The 2013 Global Advertising Specialties Impressions Study from the Advertising Specialty Institute tells us promotional products actually makes consumers feel good about advertisers. Promo products, aka ad specialties and freebies, also deliver commanding advertiser recall among an average of 82% of recipients in every international city ASI surveyed for its landmark study, and they have a lower CPI in the U.S. than ads for prime-time TV, national magazines and newspapers, and a similar CPI to spot radio and Internet advertising."

Download the full study here.




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