Most promotional products buyers will tell you, it’s easy to order products. What’s more important is the success of the promotion in achieving its objectives.
At our company we want to add value to the entire promotional process for clients. We get involved as early as possible in the creation of a campaign.
The 6 steps to a successful promotional campaign are:
Target audience / objective
Follow up and evaluation
Most promotional vendors come into the process at procurement.
Our approach is to get involved at step one. We ask questions like what do you want to accomplish, who is your target audience. We want to know on a deep level what you are trying to accomplish.
By understanding client objectives we are able to provide ideas that are custom designed for the client. It’s a more challenging approach because we take on more responsibility for the outcome of the client campaigns.
Having a team of like minded experts is really helpful in generating ideas and becoming more of a resource for clients. We have some great people to collaborate with. Our team includes a photographer, an events planner, a graphic designer and web designer, a web strategist and a caterer. We meet regularly to generate ideas that accomplish client objectives.
Our company can provide services to help clients execute their promotions as well. We warehouse, manage inventory, drop ship , package, gift wrap, and fulfill as needed.
If you use promotional products and want a supplier as a promotional partner let’s talk.