Adding client value

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Most promotional products buyers will tell you, it’s easy to order products. What’s more important is the success of the promotion in achieving its objectives. At our company we want to add value to the entire promotional process for clients. We get involved as early as possible in the creation of a campaign. The 6… Read more »

B2B sales magic

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Magic

B2B buyers like to do business with people they know and trust. Did you know that 92% of business people delete email from people they don’t know? 77% of B2B buyers won’t call you back till they check you out online. If the cold call is dead than how do sales people prospect and build… Read more »

New Ideas

Posted by & filed under Blog, Rod Mitchell - Promotional Product Expert.

Borrowing Ideas

At school we are taught to keep our eyes on our own work. In business staying aware of what your competitors are doing is probably a good idea. Most marketers would agree that an idea doesn’t have to be original to be effective. Sometimes an old idea in one industry can be new and innovative in… Read more »

The Beatles in 1965.

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The Beatles in 1965

It’s hard to believe the Beatles only played together for 10 years… Here they are performing in front of 55,000 fans at Shay Stadium. According to Wikipedia they are still the largest selling band in the United States with 178 million certified albums sold. What are the factors that made them have such impact… Talent… Read more »