B2B sales magic

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Magic

B2B buyers like to do business with people they know and trust. Did you know that 92% of business people delete email from people they don’t know? 77% of B2B buyers won’t call you back till they check you out online. If the cold call is dead than how do sales people prospect and build… Read more »

Persuasion

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persuasion whiteboard - Google Search 2015-08-11 07-12-26

The Science of Persuasion – I recently ran across this video describing the six universal Principles of Persuasion. The work is based on the book titled Influence by Dr. Robert Cialdini. The narration is done by Dr. Cialdini and Steve Martin, CMCT.I find this study fascinating and it occurred to me that the reason promotional products… Read more »